One thinks it's a "normal" tribute video that Hollywood types make for each other, like Tom Cruise making a speech about his agent for the agent's 50th birthday; one thinks it's totally fake and just a joke; and one isn't sure. I'm in that category too.
I Googled various things mentioned in the video, and Aidan Weinglas is a real person who really does work at a reality TV company called WonderGlen in Los Angeles.
But...the video seems too weird to be real. Is it a joke? Is James Franco trying to make fun of the guy? Who's laughing at who?
Send theories if you have them.